Fall 2018 More Than Pink Program at Birch Run Premium Outlets

Birch Run Premium Outlets will continue its engagement with Susan G. Komen® this October, encouraging employees, retailers and shoppers to participate in activities and discount programming that contribute to Susan G. Komen’s bold goal of reducing the current number of breast cancer deaths by 50 percent in the U.S. by 2026. From Oct. 1 through Oct. 29, Birch Run Premium Outlets will be one of more than 150 Simon Malls®, The Mills® and Premium Outlets® nationwide supporting Susan G. Komen through the More Than Pink® initiative.

Find 2019 holiday mall hours in Metro Detroit here.

“Our shoppers, retailers and employees have continued to show an overwhelming amount of support and commitment to Susan G. Komen and the fight against breast cancer,” said Jason Wolverton, Director of Marketing and Business Development at Birch Run Premium Outlets. “We’re focused on fighting a disease that affects so many throughout the community and are honored to kickstart what we’re confident will be a successful fall campaign.”

Through the More Than Pink® Discount Card Program, shoppers making a $10 donation to Susan G. Koman will receive a Discount Card, providing 25 percent off one item at each of more than 60 participating retailers, including adidas, Columbia Sportswear, Kay Jewelers Outlet, Levi’s Outlet Store, Under Armour and more. Discount cards can be purchased at Guest Services, located near Old Navy Outlet, or via a new Text-to-Donate digital option. Through Text-To-Donate, customers will have the ability to text “Komen” to 74666, donate $10, and instantly receive a digital PDF of the More Thank Pink® Discount Card. All proceeds from the sale of Discount Cards benefit Susan G. Komen.

Birch Run Premium Outlets supports the fight against breast cancer year-round through the sale of Susan G. Komen® Visa® Simon Giftcards®. For every Giftcard purchased, Simon donates $1 to Susan G. Komen.**

**The Visa Simon Giftcard® can be used everywhere Visa debit cards are accepted in the U.S. It cannot be used at ATMs or redeemed for cash. The Visa Simon Giftcard® is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. For more information about the Visa Simon Giftcard®, including Card Terms and Conditions and (if applicable) fees, visit simongiftcard.com or Simon Guest Services.