Melissa Slaght Named Marketing Director at Birch Run PO

Melissa Slaght has been named Director of Marketing and Business Development at Birch Run Premium Outlets. Lindsay Carpenter, general manager at the top shopping destination, made the announcement.

“We are thrilled to welcome Melissa to our dynamic team at Birch Run Premium Outlets,” said Carpenter. “Her impressive marketing and communications experience, combined with her passion for business, is a tremendous asset as we continue to broaden Birch Run Premium Outlets’ appeal and presence within the community.”

In her new capacity as Director of Marketing and Business Development, Slaght is responsible for managing public and community relations, advertising, marketing, special events and revenue development for the center.

Hailing from a background in retail and automotive marketing, Slaght most recently served as the Marketing Strategy Manager for Highway and Heavy Parts. Prior to her role at Highway and Heavy Parts, she worked as the Digital Marketing Strategist at Garber Automotive Group. Additionally, she partakes in philanthropic work having been involved with the Junior League of the Great Lakes Bay Region, Habitat for Humanity and supporting the United Way.

She holds a Bachelor of Business Administration with a focus in Management from Northwood University, where she graduated Cum Laude.