Northville Girl Tops All Lemonade Day Detroit Earners

An industrious Northville youngster who partnered with a local grocery store was among the “lemonaders” celebrated at the third Lemonade Day Detroit Awards Ceremony July 30 at Huntington Bank.

Alexis Roberts, 10, of Northville was the top money earner, making $1,263. This is the second year Alexis has had an agreement with Busch’s Plymouth/Northville Manager Gary Winters to sell lemonade in front of the store for Lemonade Day Detroit, this year on June 8. For the last two years, she has partnered with The Greg K. Monroe Foundation, and the NBA star paid her a visit and greeted visitors. Alexis donated a portion of her profits to Boys Hope Girls Hope of Detroit.

 “Lemonade Day Detroit participants really ‘outsold’ themselves,” said Mike Fezzey, president of Huntington's East Michigan Region and third-year presenting sponsor. “These proprietors increased the average revenue per stand by 84 percent over our 2012 results.” In addition,

•  Nearly 2,000 children registered to participate in Lemonade Day Detroit 2013.

•  Revenue per stand increased from $191 in 2012 to $351 in 2013.

•  Charitable giving per stand also increased, by more than 100 percent (from $51 per stand in 2012 to $107 in 2013).

•  Lemonade Day Detroit was also pleased to have 52,000 students from DPS who took on Lemonade Day as a cross-curricular study throughout the school year. The 14 lessons of Lemonade Day span all areas of study, including math, science, art, social studies and marketing – and teaches them how to use their education to meet a most basic life skill: how to earn a living.

Lemonade Day Detroit is part of a national effort to teach children how to start, own and operate a business through the simple act of running a lemonade stand. The goal is to help the youth of Metro Detroit learn valuable skills and the positives of business, to help them become the next generation of leaders.

“We salute all the children of Metro Detroit who went to work June 8 as part of Lemonade Day Detroit,” Fezzey said. “As we reflect on their amazing generosity, we’re inspired for the future of Metro Detroit. We look forward to seeing all these dynamic youngsters next year.”

Lemonade Day Detroit salutes its sponsors and for their efforts in making Lemonade Day Detroit 2012 a success:

·      Huntington Bank

·      Art Van Furniture

·      Charity Motors

·      Comcast

·      Coin Laundry

·      Ilitch Holdings

·      JR Turnbull Communications

·      Meijer

·      PWC

·      Quicken Loans

·      The Yaffe Group

Nineteen Strategic Partners assisted Lemonade Day Detroit by introducing the concept to their children via their members, participants and communities in 2013.

Lemonade Day is a part of Prepared 4 Life, a nonprofit that provides fun, proactive and experiential programs infused with life skills, character education and entrepreneurship. Lemonade Day was born in Houston in 2007, and was inspired by the lessons local entrepreneur and philanthropist Michael Holthouse taught his young daughter and her friend when they set up a lemonade stand. Since then it has grown to a nationwide program, and this year Lemonade Day is in 31 cities.

To sign up or learn about ways that everyone can get involved in Lemonade Day Detroit 2014, please visitdetroit.lemonadeday.org or visit the Lemonade Day Detroit Facebook page. For information about sponsorships, partnerships or donations, please contact Elyse Ruen at 248-953-8123 or eruen@jrturnbull.com.