Ascension MI Launches Online Scheduling Advertising Campaign

Ascension Michigan, which includes Ascension Providence Hospital in Novi, has unveiled its new online scheduling advertising campaign aimed at increasing access to compassionate, personalized care. The comprehensive campaign, which is part of Ascension’s national consumer marketing strategy, educates the public on the ease and convenience of scheduling care online.

Online scheduling allows for last-minute appointments, decreases appointment cancellations and offers same-day scheduling, which research shows patients prefer. It also streamlines the appointment-making process, allowing patients to go online using their computer or mobile device and schedule appointments for themselves and their family anytime, anywhere.

“Most of us use technology daily to simplify our lives, and the process of getting the care we need, when and where we need it should be no different. Online scheduling allows consumers to view available appointments at their preferred location and select a time that fits their busy schedules,” said Joseph Hurshe, president of Ascension Providence Hospital, Novi. “As we work to improve access to compassionate, personalized care, we must also ensure we are letting consumers know about the new and innovative ways in which we are making the healthcare delivery process easier for them.”

The advertising campaign includes television, billboards and direct mail, in addition to comprehensive online engagement and public relations campaigns.

“Online scheduling offers consumers already online looking for care options near them an easy way to immediately schedule appointments, strengthening consumer relationships and differentiating our brand,” said Nick Ragone, Ascension’s senior vice president and chief marketing and communications officer. “Additionally, this advertising campaign clearly communicates our commitment to meeting consumers’ expectations for accessing and receiving care.”

To schedule an appointment, visit https://healthcare.ascension.org/Online-Scheduling.

About Ascension Michigan

In Michigan, Ascension operates 15 hospitals and hundreds of related healthcare facilities that together employ approximately 26,000 associates. Across the state, Ascension provided almost $230 million in community benefit and care of persons living in poverty in FY2017. Serving Michigan for over 140 years, Ascension (www.ascension.org) is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world’s largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2017, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 165,000 associates and 34,000 aligned providers. Ascension’s Healthcare Division operates more than 2,600 sites of care – including 153 hospitals and more than 50 senior living facilities – in 22 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension’s own group purchasing organization.