Local sisters develop innovative product, Unmarx, to help keep clothes looking great while on-the-go

     ROCHESTER HILLS, Mich. – For two Metro-Detroit area sisters always on the go, the frustration of not having a way to get rid of annoying marks that often get on clothes resulted in them inventing a product that is getting national attention. 

     Unmarx was developed by Stephanie and Nancy Tomovska of Rochester Hills, Mich. to erase stubborn marks on clothing in response to the need for a portable and reusable cleaning product to keep their attire looking its best throughout their busy day. The hand-sized pad features a unique mesh cleaning surface that is safe on most fabrics, requires no water for cleaning and no refill to buy.  It can be used to remove a variety of dried substances from clothing, including dirt, salt residue from cars, deodorant marks, and makeup or baby powder.  In addition, it can also be used to wipe off lint or pet hair from clothes.

     The sisters were both working in the medical device industry when the idea occurred to develop their own cleaning product.

     “We were both on-the-go all the time and really needed something to get rid of those annoying marks that you often get on clothes throughout the day,” Nancy Tomovska said.  “We couldn’t find one product that would work on different clothing marks, so we decided to invent our own wardrobe must-have.”

     Stephanie Tomovska said they started with the product design idea and then bought different materials and assembled their own demo versions of the product to test. 

     “We were working at the local library during our free time to launch the product and even used the librarians as a focus group to help us with product improvements,” she said.

      When the sisters realized they were onto, they decided it was time to designate all of their time to launching Unmarx. 

     They eventually contracted with a local manufacturing company in Michigan to perfect and produce the product, and launched an e-commerce website to sell it. 

     A series of good reviews on product blogs help drive people to their website to purchase Unmarx, and it was also recently selected to be in Swag Bags for Celebrities and VIPs at the 70th Annual Golden Globe Awards. Unmarx was given to Hollywood celebrities attending the Golden Globe Awards at the Station Hollywood Gifting Suite W Hotel in Hollywood.

     “The Golden Globe Awards really gave us an opportunity to show celebrities how well the product worked, and we received a lot of great publicity and even comments on Twitter and Facebook from many of them telling us how much they like it and use it,” Stephanie Tomovska said. 

     Unmarx is available in a variety of colors and retails online for $9.99 plus shipping. Unmarx can also be purchased in selected Walgreens, boutiques and pet supply stores in Michigan, and at the new Whole Foods store in Detroit. 

     Nancy Tomovska said the goal is to expand distribution in retail outlets nationally by the end of 2013. 

     “You have heard the saying that ‘necessity is the mother of invention’ and that was certainly true with Unmarx,” she said. 

For more information on Unmarx or to order the product, visit www.unmarx.com.  For large orders, contact Unmarx at 877-807-6055.