Shelby's New Frozen Yogurt Shop Gets Warm Welcome

Crowds lined the Vitale's Plaza over the weekend to get a taste of Shelby Township's newest frozen yogurt shop, Menchie's.

Located on 25 and Van Dyke, Menchie's Frozen Yogurt had a busy grand opening weekend complete with prizes, giveaways and discounted yogurt. 

Franchise owner Lou Messina of Shelby Township told Patch the grand opening had gone even better than he had hoped.

For the rest of the grand opening week, patrons will be rewarded with sweet treats as a thank you for stopping in. Here is a list of what goodies you can expect -- while supplies last. 

Tuesday, June 5, 2012

Time: 4 p.m. – 6 p.m.

Details: Kids 10 and under eat free

Wednesday, June 6, 2012

Time: 11 a.m. – 1 p.m.

Details: Lunchtime yumm - Half-off frozen yogurt

Thursday, June 7, 2012

Time: 4 p.m.

Details: Free dodge ball with every cup purchased

Friday, June 8, 2012

Time: 8 p.m. to close

Details: Date night - Buy one, get one free frozen yogurt

The Shelby Township location is the first franchise to open in Michigan, but there are more than 200 Menchie's locations around the world in countries as far away as Saudia Arabia and New Zealand.

Menchie's motto is smile before you mix, weigh and pay. The yogurt is paid for by weight—not topping—at a cost of 45 cents per ounce. There will always be 14 rotating flavors of frozen yogurt out of 140 flavors, ranging from the standard chocolate and vanila to exotic flavors such as Irish mint and mango tart and even losher and gluten-free options.

Toppings range from fresh, locally-grown fruit to chocolate, sprinkles and nuts.