Alchemy's Brent Eastman Wins Best of MichBusiness Award as "Marketing Savant"

Troy, Mich.-based Alchemy, a brand strategy and market engagement agency, announced that Brent Eastman, one of the company’s founding partners, has been recognized by Michigan Business and Professionals Association as a winner in the Best of MichBusiness awards.

Eastman, Chief Brand Alchemist for Alchemy, is being recognized in the category of Marketing Savant. “Its’ very flattering to be considered a ‘savant,’ and humbling to win this award. It’s great to be recognized for the work that we do and to be honored alongside so many other outstanding Michigan companies.” said Eastman “However, no one in our business ever achieves success alone. I am fortunate to have my partner Tom Nixon, and our outstanding team here beside me every day.”

The Best of MichBusiness is a statewide competition dedicated to celebrating the individuals and companies that are doing great work in the Michigan business community. The awards ceremony will take place Nov. 18, at the International Banquet Center in Detroit.

Eastman has managed creative projects and creative people for 25 years.

His areas of specialty include: brand voice and image development, brand strategy, ideation facilitation, creativity-based focus groups, change management, product launch, brand engineering and creative integration. As Alchemy’s Chief Brand Alchemist, Brent is responsible for working with clients to create their company’s unique brand experience and creating the elixir for brand immortality.

Alchemy is a brand strategy agency that develops and executes market engagement plans based on research and insights that result in actionable market intelligence. Alchemy works with companies to develop brand strategy and engagement plans through market exploration, brand engineering, and creative communications programs that activate a company’s internal teams and external audiences.