Business & Tech

Gerber Judges Go Gaa-Gaa Over Troy Baby

Little Isla Welch's "cheeky smile and awesome hair" sealed her win as the new Gerber "spokesbaby."

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TROY, MI – The new “aw” face for Gerber is Isla Welch, a dimpled 7-month-old from Troy with spiky black hair.

Propped up on one elbow with a winning smile, you can almost Isla laughing and babbling.

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Judges in the sixth annual Gerber Baby Photo Search 2015, announced Wednesday, must have thought so, too. The new “spokesbaby” was chosen from more than 170,000 — we’re sure, equally darling — entries.

Isla’s parents will receive a $50,000 grand prize, $1,500 in Gerber children’s clothing and the opportunity to be featured in 2016 Gerber ads, as well as on Gerber’s Facebook and Instagram accounts.

Find out what's happening in Troyfor free with the latest updates from Patch.

“Isla is always so happy, and we really think it showed in her winning photo. She’s got that same smile on her face every day,” Isla’s mom, Rachael Welch, said in an official news release announcing the little baby’s big win. “Plus her hair is so cute and crazy – it just adds to her adorable personality.”

The baby’s “cheeky smile and awesome hair” sealed her win, Gerber said.

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