Merrill Wealth Advisor Dana Locniskar Named A Top Advisor

Merrill Private Wealth Advisor Dana Locniskar has been recognized by Forbes as one of America's Top 250 Wealth Advisors. This is the fourth straight year Locniskar has been named to the prestigious list.

Since he joined Merrill in 1970, Locniskar has built an investment group with extensive experience in wealth management for high-net-worth individuals, family offices and institutions. Dana focuses on wealth management, concentrated stock strategies, philanthropic planning, estate planning and trust services.

He has been recognized by Forbes in its list of “America’s Top 250 Wealth Advisors” in 2016-2018, and its “Best-in-State Wealth Advisors” list in 2018 and 2019, Barron’s magazine in its list of Top 1,200 Advisors in 2009-2018 and the Financial Times as one of the Top 400 Advisors in the Unites States in 2013, 2014 and 2017.

Dana serves on the boards of the Community Foundation for Southeast Michigan, City Year Detroit and the Futures Foundation. He is chairperson of the Beaumont Foundation Planned Giving Committee. He is Trustee Emeritus of Detroit Public Television and Beaumont Hospitals Foundation.

The Forbes ranking of America’s Top Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years’ experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.