Naf Naf Grill Debuts in Michigan with New Troy Restaurant

Troy, Mich. – The Naf Naf Grill craze that has seen the restaurant grow from a run-down Taco Bell shack to a national Middle Eastern food powerhouse will hit the state of Michigan for the first time on November 17. Located at 624 W. Big Beaver Road in the Galleria of Troy, the new restaurant makes Michigan the sixth state that Naf Naf Grill has broken into since setting up shop seven years ago.

The Chicago-based restaurant has plans to open one more Michigan location in Sterling Heights in December, and two more locations are set to open in Southfield and West Bloomfield, Michigan, in 2017.

To celebrate the grand opening, Naf Naf Grill will hold an event from 11 a.m. – 3 p.m. on Thursday, November 17 that will feature free pita sandwiches, fries and drinks (one each per customer). Beginning Friday, November 18, the restaurant will be open from 11 a.m. to 10 p.m. daily. Naf Naf Grill Troy will hold a capacity of 53 seats and create approximately 25 new jobs in the community.

“We hand-picked Troy as our first Michigan location because we fell in love with the thriving city that feels so similar to our first location in Naperville, Illinois.” said co-CEO David Sloan. “Our concept started with great food and we built a business around that from the very beginning. We love watching the expressions of people as they taste our food for the first time or the 100th time, and we cannot wait to see people enjoy our food in Troy and beyond.”

Finding something everyone likes at Naf Naf Grill is simple – start with a pita or bowl of basmati rice, romaine lettuce, couscous or hummus and then add in chicken shawarma, steak shawarma or falafel. The customer then gets the option of adding in chopped or purple cabbage salad, sumac onions and pickles before finishing off the dish with garlic, amba, tahini, harissa or s’khug sauces. The customer can complete their meal with Naf fries, lentil soup or basmati rice as a side dish.

Founded in 2009, Naf Naf Grill has grown to be the go-to destination for fresh, authentic Middle Eastern food. What started in a former run-down Taco Bell in Naperville, Illinois, has since seen a rapid expansion with locations opening in downtown Chicago, Minneapolis, Madison, Wisconsin, Philadelphia, New Jersey and more restaurants on the way in Michigan and Milwaukee. Due to this fast-paced growth, it was named one of Nation’s Restaurant News’ “Hot Concept” award winners in 2016.

“The people of Troy and all of Michigan will quickly fall in love with our fresh, made-from-scratch food,” said co-CEO and co-founder Sahar Sander. “We promise to pour the Naf Love into our authentic Middle Eastern fare for everyone every day.”

The “Naf Love” Sander refers to is a term the restaurant uses to describe the love and passion it pours into the food and commitment to making their customers and employees happy. It is the driving force behind the success of Naf Naf Grill. By taking the time to slow-cook shawarma throughout the day and baking pita fresh daily, while making fries and salads with only the best ingredients, Naf Naf Grill is on track to build a loyal following in Michigan.

Naf Naf Grill Troy can be reached at 248-206-4254.

About Naf Naf Grill

Naf Naf Grill was founded in 2009 by Sahar Sander, David Sloan, Elan Burger and Justin Halpenny and is the premium destination for fresh, authentic Middle Eastern food. Oven baked pitas, hand cut salads and freshly prepared sauces all serve as an accompaniment to award-winning shawarma and falafel. Naf Naf Grill is a fast casual format with 23 units open and dozens more under development in New Jersey, Michigan, Pennsylvania, Minnesota and Wisconsin. Naf Naf Grill has received industry acclaim, being named a 2016 Hot Concept by Nation’s Restaurant News and One to Watch by QSR Magazine. It has also received acclaim in its home market of Chicago with the Chicago Tribune naming its chicken shawarma one of the Top-10 dishes of 2013. From the most humble of beginnings to a high-growth restaurant company in a few years, the company is guided by an idea they now fondly call “The Naf Love.” For more information, please visit http://www.nafnafgrill.com.

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