New Business and Legal Issues to be Discussed at April 15 MSED Meeting

Attorneys Seth Ducker of Foster Swift, Collins & Smith and Jeff Lamb of Honigman Miller Schwartz & Cohn will help sales and marketing professionals to be proactive and prepared while navigating important new business legal issues at the Marketing and Sales Executives of Detroit (MSED) meeting, titled “The Problem of Yes!,” on Wednesday, April 15.

Ducker and Lamb’s informative presentation will give an overview on the legal considerations and contract issues that sales and marketing professionals need to consider when closing new business, including:

· Who is it that really owns the technology;

· How to contest terms; and

· What is negotiable or non-negotiable?

They will also address the importance of sales and marketing teams partnering with sound legal counsel to protect their company.

The event will be held at the Management Education Center, located at 811 W. Square Lake Road, in Troy. It will begin with registration and networking at 5 p.m., dinner at 6 p.m. and a presentation and Q & A at 7 p.m.

The cost of the event is $45 for MSED members and $60 for non-members. To register or receive information, contact media coordinators at (248) 643-6590 or visit the MSED website at www.msedetroit.org

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Founded in 1988, the Marketing & Sales Executives of Detroit (MSED) is a non-profit association of accomplished sales and marketing professionals that recognize the powerful advantage of building and nurturing relationships with their peers and their community. MSED provides the network and resources to advance new thinking, exchange counsel, ideas and new business; and help its members advance their sales and marketing careers. MSED contributions to charities and its own scholarship program help foster the value of the sales and marketing profession in the community.