AT&T Earns Top Honors for Wireless Purchase Experience

AT&T, which has a retail store on Big Beaver Road in Troy, earned high marks in the J.D. Power 2016 Full-Service Wireless Purchase Experience StudySM Volume 2, released this week.

J.D. Power, a marketing research firm with offices in Troy, reported that AT&T outscored other full-service wireless providers for the top overall ranking. The company scored highest in four of the six categories evaluated, including store sales representative, facility, website, and offerings and promotions - for the seventh time in a row.

Two weeks ago, AT&T also received the top honors in J.D. Power’s Wireless Customer Care rankings. In July, AT&T received top honors for Small/Medium Business segment in the 2016 Business Wireline Satisfaction Study - the first time AT&T has taken all three honors at one time.

“There’s nothing lucky about this number seven,” said Glenn Lurie, president and CEO, AT&T Mobility and Consumer Operations. “J.D. Power conducts exhaustive research so you can’t be awarded unless your employees are doing their best, day-in and day-out across the country. That’s exactly what our employees are doing on every customer touch. This is their award, from our online team to our front-line employees in our call centers and retail stores to those behind the scenes in marketing and operations.”

More than 7,400 U.S. wireless customers participated in the study and the fielding period ranged from January to June 2016.