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AT&T Reclaims Top Spot for J.D. Power Wireless Customer Care Study
The marketing research firm, with offices in Troy, gives the telecom highest marks.
According to the J.D. Power 2016 Full Service Wireless Customer Care StudySM, released last week, AT&T outscored other full-service wireless providers for the top ranking.
AT&T scored significantly higher than the industry average - by 16 points - and increased our overall score by 20 points over the six month period. And we scored 5 points ahead of the second place carrier.
7,556 U.S. wireless customers participated in the study and the fielding period ranged from January to June 2016.
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“Providing our customers with a world-class customer experience at every customer touchpoint -- face-to-face, on the phone and in our digital communications -- is our highest priority,” said Glenn Lurie, CEO of AT&T Mobility and Consumer Markets. “I’m proud of all of our employees for their dedication and commitment to deliver for our customers, each and every time.”
The company earned the top score in 4 out of the last 7 studies and never scored less than second over that time. It is presented twice each year.
