ALEX AND ANI "CHARMED BY CHARITY" EVENT TO BENEFIT LOCAL FAMILIES FIGHTING CANCER

For two hours, the store will donate 15 percent of the proceeds directly to the New Day Foundation for Families. www.foundationforfamilies.org. The event will be hosted by Gina Kell Spehn, executive director of the Rochester, Mich.-based New Day Foundation.

“We are pleased to join hands in partnership with ALEX AND ANI to help fund our Families First program benefitting local families fighting cancer,” said Kell Spehn. “The proceeds could help a single mother buy groceries for her children while she is undergoing treatment, or keep her in her home by assisting with the mortgage. We are grateful to the Birmingham community for their support of this event.”

CHARITY BY DESIGN was born from the ALEX AND ANI ideal of spreading positive energy worldwide, according to the company website. Its unique abundance model empowers non-profit organizations by sharing time, resources, and talent to elevate their missions. The company’s products are infused with positive energy. Ancients referred to this precious energy as “chi” and “prana,” whereas modern science refers to it as vital force. It is the natural energy that supports life.

The New Day Foundation for Families is a Rochester, Michigan, non-profit organization dedicated to helping families who have children under the age of 18 in the home as they face the many physical, emotional, and financial challenges that accompany the diagnosis and treatment of cancer. The Families First program seeks to alleviate financial burdens in order to provide hope and stability in the midst of crisis, often providing rent or mortgage, auto or home repair, utility payments, counseling services, cleaning services, grocery and fuel gift cards.