What Is A Drip Campaign and How Can You Use It To Make More Money

Well, we’re glad you asked. This is not the kind of drip you stopped hanging out with because he/she was stupid, unattractive or boring. It’s more like the trickling water that comes from your rain gutters, faucets or sprinklers constantly watering and growing things around you. Using a drip campaign to advertise your business is designed to be just as organic and natural as water so that your customers are introduced to your brand more gradually, guiding them down the right path. That way they will be more likely to go from “just looking” to “buying it today”.

If you’ve ever been inundated with stacks of mail and loads of emails that just turn into spam, you know it’s easy to ignore or throw them away because you see it all the time and may possibly be sick of looking at it. A drip campaign stays away from the high pressure, buy-it-now, attitude allowing you to promote your company without overwhelming your customers with too much information... Continue Reading