Sell My Ugly House! Three Ways to Boost Curb Appeal

The Internet has exaggerated the importance of curb appeal and has actually created a new standard of beauty for your home — online appeal. What can you do if your home doesn’t have fabulous curb appeal?

• Make reasonable changes to improve the curb appeal.
  Exterior painting
  Add or replace shutters
  Change the trim color
  Install a new overhead garage door
  Add fresh landscaping and mulch
  Replace worn outdoor lighting and address numbers
  Trim shrubs and trees and improve grass condition
• Adjust the photographic presentation of your home online.
  Try photographing the home from various angles
  Show just specific portions of the home, such as a covered front porch
  Increase the depth of field of the photograph
  Try a side angle photo or even the back of the home
• Compensate with marketing materials highlighting the interior and extra features of the home.
  Use interior photos as the main image
  Take extra care to stage interior rooms properly for maximum impact
  Play up the backyard and outdoor living areas
  Acknowledge the situation with a few simple phrases
  Evaluate the driving directions to the home, making sure it runs along the most attractive approach.

It’s easy to think a potential buyer should be able to "look beyond the curb appeal." After all, the house has so many good features. That is very logical thinking, but that is the "seller perspective." Most buyers do not share that pragmatic attitude when shopping for home in Burnsville. I believe wholeheartedly in the adage, “Sellers sell on logic, but buyers buy on emotion!”

Remember, improving your curb appeal is extra important these days because you are also improving your online appeal at the same time.

If you have questions, e-mail me at Sheryl@Petrashek.com or ask in the comments section below.