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Community Corner

How to Make Your Product a Celebrity in the News

 Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.


You will learn:



  • Why publicity is often more effective than advertising

  • Why you should view reporters and producers as an inexpensive extension of your national sales force

  • The importance of customizing your approach

  • Why most traditional PR tactics such as the use of press releases and wire services don’t work and never will.

  • Key elements that should go into a “media toolbox”

  • Techniques for capitalizing on media coverage to multiply your exposure

  • A brief history of public relations that explains why the PR industry has underserved markets and what marketing experts can do about it.


Price: Free--just register! 

Find out what's happening in Burnsvillefor free with the latest updates from Patch.


For additional details visit: http://www.mediarelations.com/classes/how-to-make-your-product-a-celebri...


Presented by: Heather Champine Vice-President of Media Production Media Relations, Inc.

Find out what's happening in Burnsvillefor free with the latest updates from Patch.

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