Recent history has seen the rise of innovation as a key mandate for driving top-line growth in business across multiple sectors. But as organizations have devoted increasing resources and attention to innovation, a critical issue has been ignored in the process. How can you create new value if your company doesn’t have a gut sense for what people outside its walls actually value? Is the challenge facing business today a lack of innovation, or a lack of empathy?
According to the Research Institute of America, up to 90% of dissatisfied customers will not come back or buy again. As part of the session, Jeri Meola will work with the audience to see how empathy can drive change and growth. She dives deep into helping organizations understand their customers–a critical element in decision making, learning, and judgment to support their vision.
