SeQuel Response Adds Unique Talent to Marketing Team

Direct marketing firm SeQuel Response announced the hiring of Marketing Manager Collin Carroll today, on the heels of being named recently as one of the fastest growing companies in the metro area.

Carroll joined the SeQuel Response staff after graduating with a Marketing degree from Virginia Tech and a Masters in Broadcast Journalism at the prestigious Medill School at Northwestern University. He worked as a reporter and anchor for KVIA TV in El Paso, TX before joining SeQuel Response.

“Collin brings a perspective that will help us not only in our direct mail work, but also as we continue to grow into channels outside of mail, such as direct response TV and radio,” said Erik Koenig, VP of Marketing & Sales. “Collin will help us take our work to another level for existing clients and expand our reach for new clients.”

Carroll also developed the discipline and drive unique to top level athletes during the four years he played for Virginia Tech’s prominent Division I football program. He looks forward to taking those skills to his new organization.

“I’m blessed to have the opportunity to join such a thriving agency,” Carroll said. “I hope my background and skill set will enhance what is already a very talented team.”

Recently SeQuel Response ranked 17 on the Minneapolis-St. Paul Business Journal’s Fast 50 list, a ranking recognizing the fastest growing companies in the area. SeQuel Response reports a four year growth of 476 percent and revenue of $11 million in 2013.

“Getting that external recognition is a great vote of confidence for what we’re doing, but the growth of our client base is the biggest testament to our process, our people and our results,” Koenig said.

About SeQuel Response:
SeQuel Response is a full-service, performance-based direct marketing firm that combines creative intelligence and efficient execution to help clients achieve new levels of sales and profitability. 2014 was a year of humbling recognition for SeQuel Response, as their rapid growth drew attention from the industry. The Minneapolis-St. Paul Business Journal named them to the Top 25 Advertising Agencies in Minnesota and their Fast 50 list. SeQuel Response also received a spot on the 2014 Inc. 5000 list of the fastest growing private companies in the country. SeQuel relies on informed strategies, sophisticated database marketing and a data-driven testing methodology to produce attractive results. For more information, call Jay Carroll, Partner & Chief Marketing Officer, at 612-963-9534 or email jay.carroll@sequelresponse.com. Visit SeQuel’s website at www.sequelresponse.com and check out “SeQuel Inspirations,” a blog written by some of the most inspiring minds in direct marketing.

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