Neighbor News
SeQuel Response Team Adds Support Staff to Better Serve Clients
Locally based direct marketing firm continues growth

SeQuel Response, a leader in the direct marketing industry, announced today the hiring of Mary Gulbrandson as office coordinator and receptionist. The hiring comes in response to the company’s nationally recognized growth in 2014.
Gulbrandson, a 2012 graduate of the University of Minnesota Duluth, joins SeQuel from SNI Companies in Minneapolis, where she worked as a marketing contractor. Gulbrandson holds a bachelor’s degree in business administration with an emphasis on marketing.
The addition of another member to the SeQuel Response family is evidence of the company’s soaring success. SeQuel ranked No. 16 on the Minneapolis-St. Paul Business Journal’s Fast 50 list in 2014, a ranking recognizing the fastest growing companies in the area. In addition, SeQuel reported revenue of $16.9 million in 2014, marking 784 percent growth since the company’s year-one total in 2010.
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“Mary is a great fit for our team,” said Jay Carroll, partner and chief marketing officer. “Her diversified background will help to enhance our services to our clients.”
SeQuel was also named to the 2014 Inc. 5000 list, which recognizes the 5,000 fastest growing
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private companies in the country. SeQuel ranked No. 948, joining prestigious brands such as GoPro and OtterBox in the top 1,000.
“Mary will help us achieve our goals to more efficiently execute our day-to-day operations,” said Vicki Erickson, vice president of operations. “She will be extremely important in helping us meet the internal demands that a growing company experiences.”
About SeQuel Response:
SeQuel Response is a full-service, performance-based direct marketing firm that combines creative intelligence and efficient execution to help clients achieve new levels of sales and profitability. In 2014, SeQuel Response drew attention from the industry. The Minneapolis-St. Paul Business Journal named SeQuel Response to the Top 25 Advertising Agencies in Minnesota and to its Fast 50 list. SeQuel Response also received a spot on the 2014 Inc. 5000 list of the fastest growing private companies in the country. SeQuel relies on informed strategies, sophisticated database marketing and a data-driven testing methodology to produce attractive results. For more information, call Jay Carroll, partner & chief marketing officer, at 612-963-9534, or email him at jay.carroll@sequelresponse.com. Visit SeQuel’s website at www.sequelresponse.com and check out “SeQuel Inspirations,” a blog written by some of the most inspiring minds in direct marketing.