Neighbor News
Local FASTSIGNS Donates Books to Community Libraries
FASTSIGNS® of Inver Grove Heights donated new copies of 'Signs Sell: Harnessing the Power of Interior Advertising' to five local libraries.
Local visual communications provider FASTSIGNS® of Inver Grove Heights donated new copies of Signs Sell: Harnessing the Power of Interior Advertising to five libraries including Saint Paul Public Library – Dayton’s Bluff Branch, Inver Glen Library, South Saint Paul Library, Wentworth Library and Inver Hills Community College.
“We wanted to share this book with the community to introduce how local businesses can take their brand to the next level, increase sales and improve the customer’s shopping experience using in-store signage and visual graphics,” said Brian MacKenzie, who owns FASTSIGNS of Inver Grove Heights. “Signs Sell is a must-read book for retailers, business students, aspiring entrepreneurs and anyone who operates or markets a company or organization.”
Written by retail experts from Rick Segel & Associates in conjunction with FASTSIGNS International, Inc., Signs Sell presents how to create and execute a comprehensive visual communications strategy, the different types of signs and visual graphics to consider and ways to enhance signage with digital technology.
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To check out the Signs Sell book, visit the local libraries. A free chapter of the book is also available to download at http://bit.ly/SignsSell.
“The visual communications industry is always evolving,” MacKenzie said. “At FASTSIGNS of Inver Grove Heights, we don’t just provide signs to our customers; we provide comprehensive solutions and help bring visual ideas to life.”
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About FASTSIGNS®
FASTSIGNS® of Inver Grove Heights is an independently owned and operated sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes—across all industries—to help them attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. To learn more, visit fastsigns.com/286 or call (651) 455-4559.
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