Wayzata Company Bought by Regional Advertising Firm

Wayzata-based Intran Media Vehicles, Inc. has been bought by , which is headquartered in Maple Grove.

AllOver Media, Inc., offers “non-traditional out-of-home advertising” in areas such as gas stations and convenience stores to bars, nightclubs, and restaurants. The company said in a press release that the acquisition of Intran Media “significantly expands” AllOver Media's advertising solutions.

Intran Media Vehicles, Inc. has focused its efforts as an outdoor mobile advertising company that uses trackwrap advertising.

"We are pleased to announce the acquisition of Intran Media as an innovator in mobile advertising and eager to welcome their experienced team to the AllOver Media family," said Tony Jacobson, founder and CEO of AllOver Media.

Terms of the acquisition weren't disclosed by privately owned AllOver Media, according to a Star Tribune article, Intran was reportedly purchased from an investment company, MCG Capital of Arlington, Va.

AllOver Media has 75 employees, nearly all of them in Maple Grove, the Star Tribune reported, and is keeping 20 of Intran's 30 employees.

"We’re excited to have our team join AllOver Media as they are now well positioned for the future and we can now offer an expanded package of advertising solutions that reach the on-the-go consumers that other media channels may miss given the proliferation of media fragmentation," InTran Media General Sales Manager Troy Dilla said.