SeQuel Response Adds Director of Database Marketing and Analytics

The hiring comes following a year in which SeQuel reported a four-year business growth of an astounding 476 percent.

Fussy joins SeQuel after a consulting stint at North American Membership, Inc. His other professional experience includes roles with various marketing firms across the upper Midwest. Fussy holds a Bachelor’s Degree in Business Administration from The University of Minnesota – Duluth.

“James is a perfect fit for what we want from this position,” said Scott Anderson, SeQuel’s VP of Database Marketing and Analytics. “I have known James for 15 years and I have seen him develop into one of the best in his field. He does a fantastic job of thinking like the client in order to meet their needs. He is exactly the person we need as our business grows at such a rapid rate.”

Fussy said he is grateful and motivated to be a member of the SeQuel team. “I am excited to be a permanent part of the business. This is a solid company with a great future ahead of it,” said Fussy. “I pride myself on my ability to help clients meet their goals. I believe my past professional experience puts me in a good spot to help our customers grow their business.”

SeQuel ranked 16th on the Minneapolis-St. Paul Business Journal’s Fast 50 list, a ranking recognizing the fastest growing companies in the area. In addition, SeQuel reported a revenue of $17 million in 2014.

“They do things the right way and I am so excited to be a part of it,” said Fussy. “In a time when similar companies are struggling, SeQuel is thriving and growing at an unprecedented rate. To be a part of that is amazing.”

About SeQuel Response:
SeQuel Response is a full-service, performance-based direct marketing firm that combines creative intelligence and efficient execution to help clients achieve new levels of sales and profitability. In 2014, SeQuel Response drew attention from the industry. The Minneapolis-St. Paul Business Journal named them to the Top 25 Advertising Agencies in Minnesota and their Fast 50 list. SeQuel Response also received a spot on the 2014 Inc. 5000 list of the fastest growing private companies in the country. SeQuel relies on informed strategies, sophisticated database marketing and a data-driven testing methodology to produce attractive results. For more information, call Jay Carroll, Partner & Chief Marketing Officer, at 612-963-9534 or email jay.carroll@sequelresponse.com. Visit SeQuel’s website at www.sequelresponse.com and check out “SeQuel Inspirations,” a blog written by some of the most inspiring minds in direct marketing.

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