FALCON HEIGHTS, Minn. Surrounded by Mickey, Minnie, Donald and the usual cast of Disneyland characters, SPIRE Federal Credit Union was assured their branding efforts were anything but Goofy at the recent Credit Union National Association (CUNA) Marketing & Business Development Council held in Anaheim, Calif.
SPIRE’s talented in-house marketing team was honored with a Diamond Award for the Category’s Best single television spot. Diamond Awards are awarded by asset size, and Category’s Best represents a win across all asset classes, larger and smaller. The winning spot showcased twenty-something member Kim and her dogs, Ranger and Precious.
The branding television campaign, featuring six SPIRE members conversing with SPIRE President and CEO Dan Stoltz, was produced in partnership with Boom Creative. The spots also featured Archie, SPIRE’s 1952 Ford pickup and motorized mascot.
