Event Details
The Subject is a free lecture series exploring how influential artists and cultural leaders transform their ideas into culture-shifting moments. Through 45-minute lectures, speakers unpack their creative processes, pivotal decisions, and lessons learned. The series offers a rare look into the thinking behind influential work, giving emerging creatives both the inspiration and a practical blueprint to build something of their own.
This lecture series is sponsored by the Mark and Mary Goff Fiterman Lecture Fund.
Greg Hoffman:
Greg Hoffman is the founder of Modern Arena and co-founder of the athlete branding platform Beyond Your Limits. He’s the former chief marketing officer of Nike, where he spent 27 years helping shape many of Nike’s most iconic campaigns, product launches, and athlete brands. His creative leadership has been recognized by Fast Company as one of the Most Creative People in Business and by Business Insider as one of the 50 Most Innovative CMOs.