Target Rolls Out New Line Of 'Dealworthy' Products, Some Under $1

MINNEAPOLIS — Target has introduced "Dealworthy," a new brand that promises to offer hundreds of basic items starting at less than $1.

"With the introduction of our newest owned brand, Dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price," said Rick Gomez, Target's chief food, essentials, and beauty officer.

"We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target."

The dealworthy product line includes accessories, essentials, beauty, electronics, and home items. Some items are priced less than $1 and most are under $10, according to the Minneapolis-based retail giant.

Some items like phone cases will be priced 50 percent lower in electronics than any other brands sold at Target, the company said.

The 'dealworthy' products will start hitting stores and Target's website by March. New products will be introduced throughout 2024 and early 2025, including power cords, undergarments, socks, laundry detergent, dish soap, and more.