Super Bowl Bound: Minnetonka Business Lands 2013 Super Bowl Ad Spot

Minnetonka-based Renters Warehouse reportedly scored a 30-second advertising spot during the 2013 Super Bowl, reports StarTribune.com. 

The ad, which will air Feb. 3, is a first for the business, reported Minneapolis/St. Paul Business Journal. 

Renters Warehouse CEO Brenton Hayden told the StarTribune he expects the regional ad to be seen by nearly two million people. The 30-second ad reportedly cost about $60,000. 

"We're having fun showing people how many hats they have to wear as a landlord, from a lawyer to a handyman," he told StarTribune.  "I think it will give us a positive return that will be measurable. We're using a different phone number and domain specific to the Super Bowl so we can track leads and sales." 

After three years in Golden Valley, Renters Warehouse moved to Minnetonka in mid-January. 

In the news

• Twin Cities company buys cut-rate Super Bowl ad... But will it be funny? (Minneapolis/St. Paul Business Journal) 

• Twin Cities company Renters Warehouse gets $60,000 Super Bowl ad 'bargain' (Star Tribune)