Oakdale Businessman Went from the Doctor’s Office to the Liquor Store

Watson Fong, owner of , got into the liquor store business four years ago with the purchase of an existing store in Shoreview. Then, in 2010, he opened a second shop in Oakdale, which is located in the shopping center northeast of 10^th Street and Helmo Avenue. He said his customers are sometimes surprised to learn the shop is named after a 4-year-old boy, a decision Fong made quickly when he decided his Shoreview liquor store needed to be re-branded.

Oakdale Patch: First off, who is Walt?

Watson Fong: People thought it’s me because I’m always here, but it’s my son. I named it after my son Walter. He’s 4 years old.

Oakdale Patch: Do people call you Walt all the time?

Fong: Yeah, I say, ‘Don’t worry.’ I don’t mind. As long as you’re coming here.

Oakdale Patch: What made you want to get into the business?

Fong: Just by accident. I used to manage a clinic. My brother’s a doctor, and I managed his clinic in Stillwater, and we decided to move on. The opportunity came in, so I decided to try a business.

Oakdale Patch: Why the liquor business?

Fong: I looked around and see there’s a lot of liquor stores that are still surviving, so with the down market, I thought I’ll give it a try.

Oakdale Patch: Is your family involved in the business?

Fong: My nephew helps me once in awhile. We kind of exchange shifts. Sometimes I’m in Shoreview, sometimes he’s in Shoreview. I want the customers to see both of us. They might think we sold the business, so I want them to still see me. I make a point of spending two or three days in Shoreview, two or three days here. Back and forth

Oakdale Patch: Why did you choose your location in Oakdale?

Fong: I saw the need in this area. I didn’t see any liquor stores around here. And I live in Woodbury, so it’s kind of close to me.

Oakdale Patch: Do you ever wish you just had a “normal job” as an employee for someone else?

Fong: It comes to my mind, but the satisfaction as a small business—in fact I have a lot of friends who have a normal job, who have a high-paying job, asking me questions about getting into the business, so I think you’re always looking for what you don’t have. Some people are more business inclined, some people they don’t want to worry, they don’t want to work after six. For me, I don’t mind.

Oakdale Patch: Over the four years you’ve been in business, have people’s preferences changed?

Fong: Yes, with the down economy people aren’t buying expensive stuff now, so I made a point for my wine—mostly is under $12 or $15. I have a few higher than that, but that’s it. There’s some people for the beer, they’re kind of downgrading. Although there are some people, they’re also upgrading to new stuff. I have a good selection of craft beers here and imports. I have beer from The Philippines. It’s one of the best beers in Asia.

Oakdale Patch: So how often does Walt come in the store?

Fong: Oh, every so often.

Oakdale Patch: What is your favorite thing about your job?

Fong: You own the business. You control everything. All the problems go to you—that’s the downside. There’re pros and cons. Hopefully in the long run I made a good choice.

Editor’s Note: This article is part of a series on locally owned, independent Oakdale businesses. We’re doing this series in conjunction with Oakdale’s , a campaign to encourage residents to choose three local businesses they’d hate to lose and pledge to spend $50 total at those businesses each month. If you have a shop you would like to see us feature, email patty.busse@patch.com.