Morphe Plans For Its Largest Store Yet In Mall Of America

BLOOMINGTON, MN — Morphe Thursday announced its retail location at Mall of America planned for fall 2018. The store is 6,000 square feet, the largest Morphe store to date.

It will also be the first location in the Midwest.

Morphe — which began online before moving into brick-and-mortar locations — sells a variety of brushes and palettes, including "influencer collaborations" such as its Jaclyn Hill eyeshadow palette

"The store features many exciting aspects including curated picks featuring best-sellers, online trends, influencer faves, and influencer collaborations," Emine ErSelcuk, Vice President Global Retail for Morphe, said in a statement.

"Customers can explore the store on their own or get expert advice from our certified Beauty Advisors."

"Mall of America has become a home for many digitally-native retail brands who are continuously making the move to brick-and-mortar locations," said leasing associate Ashley Hofmann.

"Morphe has established themselves among the top beauty brands and we are thrilled to have their store here for our visitors who have made MOA their beauty and fashion destination."

Morphe’s existing retail stores are located in California, Arizona, and Nevada.

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