Rosedale Center Team Talent Rises to the Top...Again!

No wonder Rosedale Center retained the number one ranked retail shopping spot in the market in 2011 according to the survey conducted by the  University of  St. Thomasy.  They have Elisabeth ‘Liz’ Ostrander, senior marketing manager working on their outstanding executive team.

A veteran of almost 10 years, Liz was promoted in March of 2006 to the position of senior marketing manager. In that role she works closely with all 160 retailers to help ensure they receive steady mall traffic by media promotions, marketing, in  mall events and special shopping days.

The team’s hard work was nationally recognized, for the second time, when Liz was invited to enter the Jones Lang LaSalle (JLL) 2011 D.A.R.E. Awards program.  D.A.R.E. stands for Distinguished Achievement in Retail Excellence.

JLL feels that motivating their employees and recognizing their accomplishments is a top priority and the much coveted awards are distributed annually in recognition of outstanding work by their retail employees. 

The D.A.R.E. Award winners in each category are selected by apanel of judges comprised of representatives from the JLL Retail Executive Committee and Retail Management Committee.

 
Rosedale entered the Excellence in marketing category where individuals or teams are recognized to have executed outstanding corporate or consumer marketing programs or research programs resulting in measurable results for the center.

On March 6, Rosedale Center won a DARE Award for 2011 Sponsorship
income, Events and Retail Sales. Liz accepted the award on behalf of Rosedale
Center. Rollin Hunsicker the VP and general manager; Jenny Johnson, specialty
leasing manager; Jill McCallion, property accountant and Kara Simons the
former assistant marketing manager attended the Loews Hotel in Atlanta, Georgia
before 500 of their peers from across the United States.

Liz and her team executed the following events during the
2011 calendar year:

• Marketing implemented 35 non-holiday events designed to increase traffic and sales. Events included: Williams-Sonoma cooking demonstrations; Winter Carnival talent show; Toyota Drive Event; PJs
  and Paws Pet Walk featuring Karen Neuberger pajamas; Code Green promotion with Visit St. Paul, local college fair and the Plaza Stroll.
• Rosedale Center partnered with Hennepin Theatre Trust, Visit St. Paul, Century Link, Guthrie Theatre and Xcel Energy to create unique sponsorship opportunities which included on-mall collateral, events, giveaways and discounted tickets for our shoppers.
• 
  Executed six sales-driving promotions including: Mother’s Day, Dads and Grads, Earth Day, Valentine’s Day, Restaurant Week and Back to School promotion.
• 
  Implemented more than 30 holiday Spread the Cheer events  which included: Breakfast with Santa at Granite City; Shop, Ship, Share, with the United States Postal Service; pet photo night; Give and Receive weekend and Holiday Hounds plus musical and dance performances by Sleigh Bell Dancers, MN Youth Symphonies and Out on a Limb Dance Troop.

“We were thrilled to win, “Liz told me, “It is always such an honor to be recognized in front of your peers and we had no idea we had won
until that very evening.”

When asked what she liked best about her job she immediately replied, “No day
is ever the same. I love, love, love Black Friday and a very close second is Halloween.  We always have up to 1,000 kids in for trick or treats and almost all of our retailers participate."

Rosedale Center highlights upcoming events on www.myrosedale.com and also on their Facebook page so be sure to “like” Rosedale Center for the latest mall scoop.