Love Your Melon: MN Super Bowl Committee Unveils New Beanie

MINNEAPOLIS, MN — When 10,000 volunteers hit the streets to welcome the world to Minnesota, they’ll be wearing a Minnesota-made custom Love Your Melon beanie. The "Crew52" exclusive beanie is the first piece of a full winter-ready uniform provided free of charge to all Crew52 volunteers participating in the 10 days of Super Bowl festivities, Minnesota Super Bowl LII Host Committee (MNSBHC).

Love Your Melon, in partnership with the Minnesota Super Bowl Host Committee, will continue its mission by giving more than 5,000 Super Bowl winter beanies to Minnesota children who are battling cancer.

The only way to get your hands on the special-edition Love Your Melon beanie is to become a Crew 52 volunteer, and interested volunteers need to act fast. Applications will close on Sept. 27, and interviews will end on Sept. 30.

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“Thousands of Minnesotans have signed up to join Crew52, to welcome our Super Bowl guests and help our state shine throughout the Super Bowl,” said Maureen Bausch, CEO of the MNSBHC, in a statement. “We are thrilled that our Crew52 volunteers will be greeting our guests with a welcoming face and a Love Your Melon beanie, making the Bold North memorable for everyone.

“As a Minnesota-based apparel brand dedicated to supporting the fight against pediatric cancer, we are proud to partner with the Minnesota Super Bowl LII Host Committee and share our beanies and mission with the Crew52 volunteers, “ said Zachary Quinn, CEO and co-founder of Love Your Melon. “Together, we’ll share this special-edition beanie and bring smiles to children who are battling cancer.”

Minnesota's own 3M Company produced reflective front patches for the Crew52 hats. The patches feature the MNSHBC logo and will help volunteers be more visible for safety purposes, and to event attendees, according to a news release.

The Love Your Melon beanies were knitted by Minnesota Knitting Mills, a Mendota Heights-based company that was founded in Saint Paul more than a century ago.

Images via Minnesota Super Bowl Host Committee