Business & Tech
MN-Based Target Catches Heat For Controversial Father's Day Card
"You CANNOT be serious Target!!!! Really!!!?" one upset customer wrote.
MINNEAPOLIS, MN — Target has apologized after shoppers complained a Father's Day card in its selection was racially insensitive.
In what almost could have come out of a "Saturday Night Live" skit, the ill-advised greeting card features the words "Baby Daddy" in bright pink emblazoned over a picture of a kissing black couple. The card was not exclusive to Minneapolis-based Target.
Takeisha Saunders, whose post about the card went viral, told Patch in a Facebook message she was in disbelief: "This can't be the only one," she said. "I was really disappointed."
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Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended. Please verify the store location this was displayed so we can share your feedback.
— AskTarget (@AskTarget) 12 June 2018
Card-maker American Greetings also issued an apology and pulled it from stores.
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This card was intended to be a playful husband card, but we have notified the product team that it missed the mark and have pulled the card from stores. Please accept our sincerest apologies and know we will do better in the future.
— American Greetings (@amgreetings) 14 June 2018
Photo by Scott Olson/Getty Images
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