Target Releases Multiyear Plan To Shake Up The Shopping World

MINNEAPOLIS, MN — Target is stepping its game as it looks to challenge its rivals in the competitive retail market. The Minneapolis-based company announced Tuesday several initiatives as part of its multiyear strategy, including significantly expanding its suite of fulfillment options and increasing the starting minimum wage to $12 in 2018.

Free two-day shipping is available for thousands of items on Target.com when guests spend at least $35 or use REDcard. In 2018 Target will expand "Drive Up," "Target Restock" and same-day delivery of in-store purchases from select urban stores for a flat fee.

• Free two-day shipping is now available on hundreds of thousands of items on Target.com
• Drive Up, a service through the Target app that enables guests to have their online orders brought out to their cars by a store team member, will expand from 50 to nearly 1,000 stores nationwide by year-end
• Target’s service that delivers guests’ in-store purchases later the same day for a flat fee, currently offered in four New York City stores, will expand this year to all five New York boroughs and select urban stores in Boston, Chicago, San Francisco and Washington, D.C.
• To provide an elevated experience for guests, Target is raising its minimum hourly wage to $12 in 2018, part of a previously announced commitment to raising it to $15 by the end of 2020
• Target will nearly triple the size of its remodel program in 2018, updating more than 300 stores around the country and making sizeable investments in key cities

"We’re making Target America’s easiest place to shop," Brian Cornell, Target’s chairman and CEO, said in a statement. "That means blending the best of our physical and digital assets to create new experiences for our guests and reimagining our network of stores into hubs for commerce and community - inspiring showrooms, service centers and neighborhood-based fulfillment centers."

Target also said this week it plans to invest $250 million to remodel 28 — or roughly half — of its Twin Cities stores. Check out the full list of stores that will be renovated in the Twin Cities in 2018.

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