Watch: Here's How You Can Use Your Face To Check Bags At MSP

MINNEAPOLIS, MN — Delta Tuesday introduced four self-service bag drop machines at Minneapolis-St. Paul International Airport as part of the airline’s effort to make the travel experience easy and enjoyable. The $600,000 investment allows customers to quickly, securely and easily check their own bags.

One machine will be used to test facial recognition technology to match customers with their passport photos through identification verification, a first for U.S. carriers. Self-service bag drops have the potential to process twice as many customers per hour, studies have shown.

“For customers, this technology eliminates friction and offers the opportunity to design your own experience,” said Toby Broberg, V.P. – Airport Customer Service, Minneapolis-St. Paul (MSP), in a statement. “And the self-service aspect will free up more Delta people, giving our agents added flexibility in their interactions with customers to deliver on the excellent service for which Delta is known.”

At MSP, customers with bags to check will stop at the updated kiosks to print their bag tags. They will then head to the self-service bag drop machines where they will scan their boarding pass and go through the self-service process. This machine quickly weighs a customer’s bag and submits it into the system.

Car seats, golf clubs and other oversized bags will be processed through a special lane with an agent’s assistance, according to a news release.

MSP, Delta’s second-largest hub, was selected for the trial because the airline continues to invest in this key market and with a lobby renovation upcoming, there will be an opportunity to see if this new model improves the experience for Delta customers.

The airline will collect and analyze customer feedback from the trial to ensure that this lobby enhancement improves the customer experience.

You can also watch the video here.

Image via Delta Airlines