WCCO Names Mark Rosen's Replacement

MINNEAPOLIS — Mike Max has been named sports director at WCCO-TV. The station's news director, Kari Patey, announced the move Tuesday after longtime sports director Mark Rosen retired following 50 years at WCCO.

“At WCCO we are proud to have a hardworking team full of talent, experience and enthusiasm. When filling the sports director position, we did not have to look far. Mike Max has been a proven leader in both our sports department and newsroom,” Patey said in a statement.

A native of Gaylord, Minnesota, Max is no stranger to Minnesota sports. Following an internship at WCCO, he was hired as a sports producer and, soon after, as a reporter.

After a break to host “Sports Connection” on CBS-owned Midwest Sports Channel from 1994-2005, Max returned to WCCO-TV in 2005 as a sports reporter and anchor. Beyond television, Max hosts “Sports To The Max” on WCCO Radio.

In his time at WCCO-TV, Max has covered some of Minnesota’s most memorable sports stories, including Super Bowl LII, the Final Four and several World Series. Max has a special affinity for local teams, including high school sports and the outdoors, according to a news release.

Mike Max had this to say about his promotion: “I grew up on WCCO and am honored to lead a part of its legacy with some of the finest people who work in television for one of the finest television stations in the country."

Image via WCCO