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Who doesn't love a free e-book?
Download this free eBook, "Stop Selling: A Content Marketing Guide" and start your 2012 marketing strategy off with a bang!
It's that time of year where we know we should be thinking about our business and marketing plans for 2012. And although it's not always at the top of the priority list, I thought I'd give you a great (free!) resource for marketing in 2012.
I recently published an eBook "Stop Selling: A Content Marketing Guide" available for free download on the Allée website. I invite you to grab your copy (it's a short, easy read...14 pages in all) and start thinking about how you can change your marketing strategy in 2012 in order to create lasting relationships with your customers.
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What is content marketing, anyway?
Content marketing is providing customized, relevant content for your audience. Rather than sell, sell, sell, successful organizations use content marketing to provide relevant content (for free) to target audiences. Content marketing is about providing something of value. Education. A solution to a problem.
Sounds technical, is it really for me?
Yes. The book is designed to help anyone who wants to get their feet wet with content marketing. You may not have a team ready to jump in right away, but I provide some easy tips for things you can get started on and ideas you may want to incorporate in the future.
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For example, a company blog is a great way to provide custom content. In fact, companies that blog experience 55 percent more traffic to their websites than companies that don’t blog (via Hubspot study). There are more nuggets of fun information just like that in my book.
Let's be honest: Most customers understand that you make money by selling. However, they are OK with this as long as the content you're providing them is of value. If they learn something in the process it's an added bonus.
“Stop Selling: A Content Marketing Guide” is my way of providing the community with a starter kit of ideas related to content marketing strategy. I hope you find it useful and as a resource to push your business to next next level in 2012.
Enjoy!
Melissa Harrison is CEO at Allée, a marketing company based in Albertville, Minn. She may be contacted at melissa@alleecreative.com, Twitter or Facebook.
