What Does Landscaping Say About a Business?

This article was first published in the St. Louis Post-Dispatch, May 6, 2011.

Commercial landscaping often consists of high-maintenance turf, excessively mulched display beds and inconsistently pruned shrubs. Weed barrier and rock are favored over ground covers, ornamental grasses and perennials. Seasonal color, if used, is inserted near signage or at key entry points. The aesthetic effect this type of landscaping has on the streetscape is marginal, at best.

Unfortunately, mediocrity is the norm in commercial landscaping. Herein lies an opportunity.

A building, signage and landscaping represent the physical face of a business. They are the first things customers see. Thoughtful, well-designed landscapes enhance the site and act as an advertising banner, drawing the attention of passers-by. [read more]