Neighbor News
Score! Dunkin’ Donuts Skates Into Partnership With The St. Louis Blues
Dunkin' Donuts partners with the St. Louis Blues, kicking off their partnership at the Winter Classic
Dunkin’ Donuts recently teamed up with the National Hockey League
for a Corporate Strategic Alliance
Partnership will officially launch in St. Louis at the Bridgestone NHL® Winter Classic on January 2nd
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ST. LOUIS, MO (January, 2017) – St. Louis Blues fans have a new reason to cheer this season, as Dunkin’ Donuts is now a proud partner of the team through a recently announced multi-year agreement with the National Hockey League. The agreement makes Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®.
The partnership, which marks Dunkin’ Donuts’ first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017. Fans attending the 2017 Bridgestone NHL Winter Classic® can stop by the Dunkin’ Donuts tent in Ball Park Village prior to the game to warm up on free samples of Dunkin' Donuts Coffee, and test their skills at the DD Perks® Accuracy Challenge.
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As part of the deal, Dunkin’ Donuts will be prominently featured at several of the NHL jewel events, including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL’s year-long Centennial celebration. Dunkin’ Donuts will be included in advertising, LED Signage and jumbotron displays, as well as on-site activations at each jewel event.
Dunkin’ Donuts will also have significant presence across NHL’s broadcast and digital platforms in the U.S. Additionally, Dunkin’ Donuts has a multi-million dollar partnership with NBC Sports that will include custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels beginning January 2 and continuing throughout the NHL season.
“As the NHL celebrates its Centennial year, we are thrilled to be partnering with such an iconic league, giving our fans many more opportunities to engage with their favorite hockey teams, like the Blues,” said Tom Manchester, Vice President, Field Marketing, Dunkin’ Brands. “Hockey fans, much like Dunkin’ Donuts fans, are some of the most loyal, energetic and passionate fans around. Dunkin’ Donuts’ coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season.”
Dunkin’ Donuts will also offer special Blues® logo donuts, Blues® logo Hot Coffee cups and other promotional offers for a limited time throughout the season at participating restaurants throughout the St. Louis region.
Dunkin’ Donuts currently has more than a dozen locations in the St. Louis area, including restaurants in St. Louis, Richmond Heights, Kirkwood, Ballwin, Arnold, O’Fallon and Saint Charles. To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/dunkinstl).
To learn more about the National Hockey League visit www.nhl.com or follow on Facebook (www.facebook.com/NHL), Twitter (www.twitter.com/NHL) or Instagram (www.instagram.com/nhl)
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NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, NHL All-Star logo, and NHL Stadium Series name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2016. All Rights Reserved.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 12,000 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, will celebrate its Centennial anniversary in 2017. The year-long celebration will pay tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League will also celebrate 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 30 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey's most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.
About St. Louis Blues
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