Diamonds Direct Enters St. Louis, Eliminates Middleman, Acquires Distinctive Diamonds

Diamonds Direct is announcing its entrance into the St. Louis market by acquiring Distinctive Diamonds, located at 11619 Olive Blvd. in Creve Couer. Distinctive Diamonds will effectively be known as Diamonds Direct as of Monday, June 5, when the official name change will be announced.

“We are thrilled to become a part of the St. Louis community by joining forces with Distinctive Diamonds and retaining its local staff,” said Barak Henis, senior vice president of Diamonds Direct. “We see this market as being full of smart and discerning consumers who are seeking a good value without sacrificing quality and exceptional customer service, which is the Diamonds Direct promise.”

Diamonds Direct is a prestige diamond retailer out of Charlotte, NC with a rich background in the diamond market. Founded in 1995, Diamonds Direct is part of a generation’s old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and most reputable diamond cutters. By maintaining involvement in the entire lifecycle of a diamond, Diamonds Direct ensures quality diamonds are handpicked for their retail locations at the very best prices.

“Our company is family-oriented and focuses on getting the customer the best value for their budget,” said Henis. “We work closely with each customer to ensure their experience is unforgettable. We want to become our customer’s jeweler for life, and with our industry-leading guarantees, warranties, including Diamonds Direct’s best price guarantee and our unmatched 110% lifetime upgrade, we believe we can do just that.”

Diamonds Direct’s St. Louis-based staff will be equipped with a large selection of diamonds and fine jewelry complemented by highly competitive pricing and an elevated customer experience. All Diamonds Direct sales representatives are highly educated in the diamond selection process and work to educate their customers in making an informed decision on the right diamond for them.

“That is the Diamonds Direct promise which we deliver in a refined, yet relaxed, showroom environment,” said Itay Berger, president of Diamonds Direct. “We are truly the full package and allow customer service to drive our company. Our passion is our customer and we work hard to exceed their expectations on every level.”

Diamonds Direct is not only a vertically integrated company that sources globally, they are also a socially responsible company that acts locally. The company works to deliver meaningful philanthropic efforts in each market it enters, making community outreach an important part of its business model.

“We’re looking forward to getting involved with the many philanthropic opportunities the St. Louis region offers. Charity work is the essence of the Diamonds Direct culture, and we want to make a true difference in the community,” Henis said.

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Diamonds Direct has one of the nation’s largest selections of fine jewelry and diamonds at the lowest prices guaranteed anywhere in the United States. While traditional jewelers buy diamonds through wholesalers and brokers, Diamonds Direct, operates from inside the world diamond exchange in Tel Aviv, Israel. By cutting out all middlemen and maintaining involvement in the entire diamond process, Diamonds Direct can provide tremendous value to the end customer. Today, Diamonds Direct is one of America's largest and most successful jewelry companies with 14 locations in the U.S. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information, visit www.DiamondsDirect.com.

Contact:

Laura Reed

Cork Tree Creative, Inc.

(618) 656-7333

(618) 798-1866 (Cell. – Calls or Texts Welcome)