This class is for small to medium sized business owners with little to no
knowledge of digital and social media marketing. In this one-day introductory
class you will learn the differences between organic and paid search and why
they are an extremely important part of the marketing mix. The instructor will
cover how to set up a successful paid search campaign from start to finish,
including keyword selection strategies, test design, tool usage and campaign
assessment. In addition, you will learn key organic optimization techniques
including discussions on ranking algorithms, meta tags and backlinks. Various
real-case examples will be used in class for application purposes.
To Register visit: http://www.umsl.edu/~pcs/noncredit-offerings/dmm-certificate-courses.html#.UciWtZyO6dk