Five Questions with a Startup CEO: Amit Kothari of Tallyfy

Amit Kothari, CEO, Tallfy

Tallyfy helps businesses to track and improve any repeatable workflow. We focus on customer and client onboarding as an initial market, and excel at customer-facing checklists and workflows to create a better client experience.

What does your company do best?

We excel at enabling a business to do repeatable processes with people outside their company – such as customers, partners, clients, suppliers, etc. Our cloud app is built for collaboration, and helps our users extend tasks, forms and workflows to anyone within or outside their company.

If you could change one thing about your product/service or industry-what would it be and why?

We are working on a new version of Tallyfy (as of June 2017) which has been re-written from the ground up. It includes features started in academia around promise theory and are in effect – a way of handling promises, which are tasks you owe others. We want to change our ability to function for just one person through the world’s first platform that lets you keep your promises.

Startups sometimes experience growing pains, what helps you get through these startup cycles?

Iterating quickly. Finding and testing markets an being able to respond fast is one of the essential skills of any startup.

What has surprised you during your time with this startup?

I learned a lot while we were in Silicon Valley with 500 Startups and Alchemist Accelerator. There’s nothing like the solid experience of people who can complete your sentences and speak your language! I was constantly surprised at how much I don’t know and we just kept on soaking in all the learning. At the same time, we fully believe St. Louis is the perfect place to operate and grow a startup.

What advice would you give to an aspiring entrepreneur?

The first thing that you should always do when designing a business is think about your differentiation, and then in a linked manner – think about how you can penetrate, target and win customers at scale - at a cost that’s less than the incumbents out there. When those basics are in place, the rest can happen fairly easily. Models like viral growth, etc. are not accidental – they are often designed deliberately into the product or service.

To learn more, check out their website at tallyfy.com.