Business & Tech
Groundbreaking Held for New “VERVE Madison”
The 142-unit, 536-bed development from Subtext and Stevens Construction Corp. will bring live-learn amenities focused on student well-being
Pictured Above: (L to R) Jon Koch, Director of Project Management, Stevens; Andy Rinck, Project Manager, Subtext; Mike Gray, Concrete Superintendent, Stevens; Casey Bruketa, Superintendent/ Stevens, Jeremy Maddox, VP Design and Construction, Subtext; Alyssa Norsby Kolden, Project Manager, Stevens; Dave Schroeder, Preconstruction Manager, Stevens; Steve Vogt, Director of Field Operations, Stevens
Subtext, a vertically integrated developer of multifamily and student housing nationwide, and Stevens Construction Corp., a national general contractor, hosted an official groundbreaking ceremony on November 30th for VERVE Madison, a twelve-story, 142-unit student housing community located at 506 W. Johnson Street in walking distance to the University of Wisconsin-Madison campus. VERVE Madison is expected to be completed and open for leasing in fall 2024.
VERVE Madison offers a mix of one-, two-, three-, four- and five-bedroom layouts with a total of 536 available beds. Each fully furnished unit includes private bedroom(s) and bathroom(s), high-speed internet, washer and dryer, controlled access, and designer finishes such as modern black accents, stainless steel appliances, and private terraces on select units.
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DESIGN FOCUSED ON STUDENT WELL-BEING
VERVE Madison, designed by architect ESG, features 19,000 square feet of total amenity space with a wide range of luxury amenities focused on student well-being including:
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· Rooftop pool with spa and sun shelf
· Outdoor terrace with a fire table, grilling area, study areas and TVs
· 24/7 fitness center and sauna
· Coffee bar
· Large group study lounge
· Private study room
· Fully stocked micro market
· Ground-level dog walk
· Pet spa
"With record breaking enrollment and shortage of highly amenitized housing near campus, we saw an opportunity to bring a VERVE project to Madison, giving students a community for both academic success and lifelong memories,” said Brandt Stiles, Founder & CEO of St. Louis, MO-based Subtext.
This new development comes as UW–Madison fall enrollment reflects strong growth and ongoing commitment to Wisconsin families with nearly 5,700 in-state students. This fall, total enrollment reached a record-setting 49,886 students – exceeding last year's 47,932 students.
“Contributing to the communities we love, live and work in is an incredible honor,” said Stevens Construction Corp. CEO and President, Mark Rudnicki. “Partnering with Subtext and ESG to build a student living community that focuses on the well-being of its inhabitants is something we are very proud to be a part of.”
Subtext recently broke ground on VERVE West Lafayette, a seven-story student housing community just two blocks from Purdue University campus, and completed LOCAL Boise, a seven-story multifamily building in downtown Boise, Idaho. Stevens recently completed the award-winning NoVo Apartments mixed-use building in downtown Madison and, in addition to the Verve Madison, is currently building three more multifamily communities near the UW-Madison campus.
About Subtext
Subtext is dedicated to providing an exceptional living experience in all communities we design and build. By approaching each step of the development process with passion and attention to detail, we are able to deliver our projects with pride and complete confidence in their quality. Open conversations and strong relationships with local partners allow us to create communities that benefit not only residents but also the neighborhoods in which they exist. For more information about the services offered by Subtext or to inquire about opportunities, visit the website at www.subtextliving.com.
About Stevens Construction Corp.
Stevens Construction Corp. was founded in 1952 as an engineering firm in Milwaukee, Wisconsin. After quickly evolving, Stevens began specializing in full-service general contracting with distinct preconstruction, project management and field production departments. By the 1980s, the company’s expertise in specific market niches spurred it to open an office in Madison, Wisconsin. This expansion enabled Stevens to help pioneer the Multifamily Living market and provide thousands of housing units throughout the state and Midwest. Stevens is now headquartered in Madison with offices in Bloomington, Minnesota and Milwaukee, Wisconsin, offering services throughout the Upper Midwest. The company’s customer-driven approach has made it a leader in large wood frame and concrete frame construction. More details on Stevens Construction Corp. can be found at www.stevensconstruction.com.
