Starbucks Offers New $1 Reusable Tumbler

In an effort to lesson the load of trash from disposable cups, Starbucks is now offering a new reusable tumbler.  

The Seattle-based coffee company is now selling the plastic cups for $1 at St. Louis coffee shops.

The cups bear the Starbucks logo and resembling the paper cups. Starbucks is also offering a ten cents discount for each refill. 

According to USA Today, the $1 tumbler is reportedly the latest effort to address criticism and reduce the amount of disposable items that clutter landfills or end up as litter. 

Prior to the reusable tumbler, Starbucks already offered a 10-cent discount to customers who brought in a reusable mug. The company's goal is reportedly to serve 5 percent of all drinks in reusable cups by 2015.

Would you pay $1 for the reusable tumbler? Tell us in comments.