Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was a passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11th attacks in 2001. He was one of the passengers who attempted to foil the hijacking and reclaim the aircraft. Todd Beamer and the other passengers had been in communication with people via in plane and cell phones and learned that the World Trade Center had been attacked using hijacked airplanes. Beamer tried to place a credit card call through a phone located on the back of a plane seat but was routed to a customer service rep instead, who passed him on to supervisor Lisa Jefferson. Beamer reported that one passenger was killed and later that a flight attendant had told him the pilot and co- pilot had been forced from the cockpit and may have been wounded. Later he told the operator that some of the plane’s passengers were “planning a jump” on the hijackers. According to Jefferson, Beamer’s last audible words were, "Are you guys ready? O.K. Let's roll." Shortly after, Flight 93 crashed into rural Pennsylvania and not Pennsylvania Avenue.This term would later become the war cry for those fighting Al Qaeda in Afghanistan and find its way to University City’s Fire Apparatus. Former University City Fire Chief, Steve Olshwanger, a Deputy Chief at the time, contacted the Beamer Foundation requesting permission for the fire department to use the “Let’s Roll” statement as the fire department’s motto. He also requested it proudly be displayed on all Fire Apparatus as a dedication to the bravery that Todd Beamer and his entire family have shown the world. The Beamer foundation agreed this would be a fitting tribute to both Todd and the FDNY. The University City Fire Department still proudly displays this war cry on all its Fire Apparatus.