The stage is set, the amps are on, and Las Vegas music fans get a vote! Hard Rock Cafe Las Vegas is bringing Hard Rock Rising 2026 to the Las Vegas Strip, giving audiences the chance to discover emerging local artists and help determine who advances through the competition.
Across four live rounds on Wednesday, September 2; Wednesday, September 9; Wednesday, September 16; and Wednesday, September 23, local bands, solo artists and DJs will take the stage at Hard Rock Cafe Las Vegas. Guests can watch the performances live at the cafe and vote in real time through the Hard Rock Rising mobile voting platform, scoring artists on musicianship, fan support, vocal talent, originality and stage presence.
Admission is completely free, and fans are invited to come out, bring their friends, enjoy the live music and make their voices heard. The September 23 final round will crown the Las Vegas winner, who will have the opportunity to advance to the global competition and compete for a career-launching prize package, including a professional recording session, a $10,000 cash prize, music distribution, and a live performance opportunity at Hard Rock Orlando.
The competition is presented globally by Hard Rock in partnership with Coca-Cola and spans participating Hard Rock Cafes around the world. For more information, visit Hard Rock Cafe Las Vegas online or follow @hrcvegasstrip on Instagram.