Michael Candelario on How to Create a Lasting Company Culture

Improving employee morale is something that a lot of organizations overlook. Unfortunately, failing to keep the atmosphere positive and the workers engaged is a big mistake. The reason why is that it directly impacts their output and productivity levels. Meaning, those employees that feel underappreciated are much less likely to go above and beyond. Of course, the same is true for the vice-versa scenario where people who enjoy their environment look forward to coming to work.

So, there is clearly a need to maintain a unique and interactive culture within the company. The problem, however, is the fact that doing so requires a lot of time and resources that many organizations do not have. Therefore, how can businesses ensure that they stay within their spending limits while still offering an innovative and accepting culture in 2019?

Understand Your Audience

In business, one of the most important principles revolves around proper audience understanding. This means relying on in-depth data to draw conclusions about those who may buy the products or services. Well, the exact same principle can be applied to internal operations. In translation, knowing the background of the workforce, their demographics, and interests will make it easier to come up with engaging ways to interact. For instance, businesses that operate here in Las Vegas, per se, could easily bond with their workers by taking them out for a night on the town. Even some gambling, within reason, could come in handy to get to know them better.

Of course, it will be impossible to find a one-size-fits-all type of event. In fact, trying to do so could be impossible. This is because there will always be employees that have very little in common with one another. Thus, the importance of company culture must be conveyed through a medium that aligns well with the intended audience.

Find Something to Stand For

According to the founder and owner of Original Goods, LLC, Michael Candelario, every business should stand for something. A good example would be companies that promote sustainability and recycling through everything that they do. Although having a cause has little to do with bonding with the employees, it allows them to be passionate about something. For instance, companies that are known to make charitable contributions to those in need will find it very easy to increase their workers' productivity. This is because almost all employees enjoy helping others. So, by finding an outlet that lets them aid those in need, they will have an incentive to do a great job.

Modernization

The true importance of company culture does not really get fully recognized until someone glances at the generation of millennials. The reason why is that the younger generations that are slowly entering the workforce are the main drivers of changes. They are the ones that introduced things like social media, marketing based on trends, workplace flexibility, and much more. Therefore, every organization is going to be forced to modernize or lose a lot of their younger workers to competitors who adapted their culture.

It is important to mention, however, that modernizing can also be a major asset when looking to hire someone. For instance, Google is known to be the best employer on the planet when it comes to benefits. Some of the things that are offered include free meal plans that cover every single meal in the day, car-washing service, cooking classes, free gym memberships, and a lot more. By going above and beyond to ensure that the workers are properly taken care of, Google has built a one-of-a-kind company culture that is second to none. In return, however, they have the most competitive hiring rates with an enormous number of applicants applying every single day.

Employee Feedback

Ultimately, Michael Candelario reminds that organizations should listen to their employees in order to create a welcoming culture. This means asking them for ideas and things that would make their daily experiences better. Even though they will be unable to accommodate everyone, paying attention to feedback will certainly be a great starting point!