GOFFSTOWN, NH — A new Aroma Joe’s has opened in Goffstown at 700 Mast Road, bringing the handcrafted beverage chain’s newest New Hampshire location to town.
The 1,200-square-foot shop is owned and operated by longtime franchisees Rob and Tracy Hanson.
The new location offers both a drive-thru and mobile pickup. Aroma Joe’s said the shop will serve its lineup of fresh-brewed coffee, cold brew, handcrafted espresso drinks, signature AJ’s RUSH energy drinks, and infused beverages, along with breakfast sandwiches, soft pretzels, cinnamon rolls, and donuts.
The Hansons were drawn to the brand for its coffee, menu, and mission of positively impacting people’s lives.
“At the heart of everything we do is a desire to create a welcoming and positive space where people feel connected,” Rob Hanson, co-owner, said. “We’re proud to open our doors in Goffstown and even more excited to become an active part of the community.”
Aroma Joe’s said the Goffstown opening also marks a milestone for the Hansons, who are celebrating their 10th shop as a franchisee. Rob and Tracy Hanson have also partnered with longtime team members Ciara Fay and Breauna Eldredge to help them open and operate their own locations in New Hampshire.
The company described community partnerships as a central part of the Hansons’ work. Among the organizations being assisted was the Cashin Senior Center in Manchester.
“Partnering with Aroma Joe’s has helped strengthen our mission by fostering meaningful community connections and reducing social isolation among older adults,” Emily Conrad, the manager from the Cashin Senior Center, said. “Through shared events and gatherings, participants have a welcoming and familiar space to meet, enjoy conversation, and feel part of their community. The partnership has also helped raise awareness of our programs and encouraged more intergenerational engagement, creating opportunities for older adults to connect with others in a relaxed, social environment.”
Aroma Joe’s also listed Saint Anselm College, Manchester Central High School, Granite State Independent Living, and The Granite YMCA in downtown Manchester among organizations connected to the Hansons’ team.
The company said it now has 135 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut, and New York, and is headquartered in Scarborough, Maine.
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