Business & Tech

'Gronk Flakes!' Get Your 'Gronk Flakes!'

The cereal, named after New England Patriots tight end Rob Gronkowski, is sold in Bedford.

You can now have "Gronk" at your breakfast table.

"Gronk Flakes," named after New England Patriots tight end Rob Gronkowski, recently went on sale at the Bedford Stop & Shop.

"If you want to be buff like me, you'll eat that stuff," Gronkowski told the Boston Herald.

Find out what's happening in Bedfordfor free with the latest updates from Patch.

The frosted corn flakes are being sold for $3.99 a box. You can also order them online in a two-pack for $10. Some of the proceeds will benefit the Gronk Nation Youth Foundation, which helps youth charities.

The "limited-edition" cereal is being marketed by PLB Sports, which also came up with "Flutie Flakes," named after former New England Patriots quarterback Doug Flutie.

Find out what's happening in Bedfordfor free with the latest updates from Patch.

More than 64,000 boxes of Gronk Flakes are being sold at New England-area Stop & Shop stores, according to ESPN.

Gronkowski, 23, scored 17 touchdowns last year – which is a National Football League record. In the offseason he signed a six-year, $53 million contract, making him the richest NFL tight end ever. He also signed an endorsement deal with Dunkin' Donuts.

In July, Gronkowski visited Portsmouth to sign autographs.

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