S’mores Girl Scout Cookies Coming Next Year

BEDFORD, NH — Today, National S’mores Day, Girl Scouts of the USA (GSUSA) announced, in celebration of 100 years of Girl Scouts selling cookies, the organization will introduce two commemorative Girl Scout S’mores cookies. The Girl Scouts of the Green and White Mountains will add one of the new cookies to its 2017 lineup, where it will join classics like Thin Mints, Samoas, and Trefoils, according to a press statement. Girl Scouts of the Green and White Mountains will offer a S’mores-inspired crunchy graham sandwich cookie with creamy chocolate and marshmallow filling. The last new Girl Scout Cookies, including the gluten-free Toffee-tastic, were introduced in 2015.

“We are so excited to share one of our favorite flavors with our consumers this coming season with the introduction of the Girl Scout S’mores cookie,” said Patricia K. Mellor, chief executive officer of Girl Scouts of the Green and White Mountains. “S’mores have very strong ties to our organization’s history and legacy. This delicious cookie brings with it a fresh, new way for the public to support our girls as they learn leadership and, ultimately, make the world a better place.”

This s’mores-inspired cookie made with specialty ingredients was created with emerging consumer trends in mind. It contains no artificial flavors or colors, high fructose corn syrup, or hydrogenated or partially hydrogenated oils. This newly introduced cookie is the first of its kind for Girl Scouts. Like other similar consumer products, the cookie could be priced higher than other Girl Scout Cookies, reflecting the cost of production.

To celebrate the new Girl Scout S’mores cookies, Girl Scouts will be prompting consumers to share how they “S’more” on our Facebook and Instagram pages, using #NationalSmoresDay and tagging @GirlScouts. Cookie sales will begin in NH and VT in early January 2017.

The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. According to the Girl Scout Research Institute (GSRI) More Than S’moresreport, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers, all of which are traits needed for twenty-first-century leadership. When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.

Girl Scout S’mores give consumers another delicious way to support all the positive things girls do to impact their community—using their cookie earnings— such as building bookshelves and collecting books for guests at a local shelter serving homeless women and children, organizing a community road race to promote physical fitness and health, and working to raise awareness and activism in response to the State of Vermont’s dwindling honeybee population, among other things.

To learn more about the new cookie varieties and find out when Girl Scouts will be selling cookies near you, visit girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free for your iOS or Android phone or mobile device. For more information about Girl Scouts and how to join or volunteer, visit girlscouts.org/join.

Submitted by the Girl Scouts of the Green and White Mountains.