LAUNCH OF THE NEW REEBOK FIT HUB

FREE FITNESS TESTS FOR LOCAL COMMUNITY

Launch of first ever Reebok FitHub in Exeter at Tony Pryce Sports

IF YOU’RE INTO GETTING FIT, THIS IS IT!

This Saturday 25th January, Reebok will provide the people
of Exeter with a more accessible route to fitness by launching the
city’s first ever Fit Hub at Tony Pryce Sports, Guildhall Shopping
Centre. The new Reebok FitHub will serve and support the local fitness
community, offering new ranges of Reebok clothing and accessories
specially designed for fitness as well as FREE fitness tests, classes,
challenges and advice, via fully qualified trainers.

To celebrate the FitHub’s opening, Reebok is inviting the local community to come down to Tony Pryce throughout the day (11am – 5pm), where they can enjoy a feast of fitness freebies, as Reebok brings to life its FitHub offering in Exeter, including:

-          FREE fitness tests for the public, completed by master trainer Matt Ford

-          The launch of the REEBOK FIT LEAGUE in Exeter on the day,
where locals will be able to rank their fitness against their friends
and the local community

-          Fitness challenges, in return for PRIZES, including goodie bags and hourly prizes of Reebok fitness product

-          An in-store DJ

-          Fitness displays and demonstrations

The Reebok FitHub in the Tony Pryce store carries premium product
from Reebok’s SS14 collection specifically made for fitness.Fitness
enthusiasts will be able to come in to the FitHub to receive details of
free classes and fitness events, expert advice, guidance and information
on living a healthy lifestyle from the FitHub’s team of specialists,
including Jo Cooper, Reebok’s fitness ambassador for Exeter.

Jo said: “If you’re into fitness, of any kind, you should check out
the Reebok FitHub. The concept behind the FitHub is to offer a new way
of combining your fitness lifestyle with your shopping experience.
Reebok is on a mission to provide a more accessible route to fitness and
empower people to be fit for life”.

The Exeter FitHub is the first FitHub in Tony Pryce Sports following
six Reebok-owned FitHub stores which opened in the UK last year. These
are part of an ever-expanding global network of concept stores, which
also includes the USA. The growth in number of FitHubs is more than just
an expanding number of stores; it represents Reebok as a brand, aiming
to empower people to live a fitness lifestyle. Whether it is Running,
Dance, CrossFit or Yoga, Reebok aims to bring people together to
experience fitness in a way that is different, challenging and
rewarding.